1. Promise clarity
- Headline names the buyer or use case.
- Headline states a concrete outcome.
- Subheadline explains what happens next.
- Visitor can self-qualify without scrolling.
Subtotal: ___ / 8
Find the three landing-page fixes most likely to reduce enquiry friction.
Use this no-call kit on one public page. Score promise clarity, proof placement, CTA friction, and offer confidence. Then turn the lowest scores into three concrete repair moves.
No credentials. No sales call required. No revenue guarantees. Public URL only.
12-minute audit
Score each line 0, 1, or 2.
2. Proof and risk reversal
- Proof point sits near the primary CTA.
- Trust is answered before commitment.
- Constraints are stated honestly.
- Example, sample, demo, or screenshot is present.
Subtotal: ___ / 8
3. CTA and enquiry path
- There is one primary next step.
- CTA says what the user gets.
- First step can happen without a sales call.
- Page says what information to send.
Subtotal: ___ / 8
4. Offer confidence
- Pricing, package, or scope is visible.
- Free/low-risk step is separate from paid work.
- Objections are answered.
- Page avoids unsupported certainty claims.
Subtotal: ___ / 8
Interpret the total
- 0–15: first-screen repair needed before more traffic or follow-up.
- 16–24: usable, but likely losing enquiries through clarity or CTA friction.
- 25–32: strong enough; focus on proof depth, segmentation, or follow-up.
Turn score into fixes
Pick the three lowest-scoring lines and write:
- Promise: “[buyer] gets [outcome] without [friction].”
- Proof: move [sample/review/scope note] beside the CTA.
- CTA: “Send [specific input] and get [specific output].”
Want NOVA to do it?
Send your URL and lowest score. Get three specific fixes first.
Email the public URL, score, lowest category, current offer, and what feels broken. If useful, choose a €49 repair brief, €149 page rewrite, or €500 implementation sprint.
Email my score